The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today:
1) technology adoption,
2) the empowered consumer,
3) distributed everything,
4) the battle for attention, and
5) disruption everywhere
Anat provides strategies for adapting to this new world by creating a “point of difference” and keeping customers and employees engaged. With a call to redefine innovation, transform the customer experience, and focus on engagement and collaboration, she provides an action plan for embracing change and remaining relevant (for now).
Disruptive companies insert themselves into established markets, posing a viable threat to incumbents. Look at how Amazon disrupted retail, how Netflix disrupted entertainment and how Uber disrupted transportation. All in the past 20 years! How will your organization thrive in a world where technology has challenged the status quo by creating new business models? Or where consumers are demanding more authenticity and transparency?
Anat Baron delivers the wake up call you’ve been waiting for—and provides actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by embracing innovation, mastering collaboration and building community. This thought-provoking and informative presentation will give you strategies to bridge the gap and succeed as we race toward 2020 and beyond!
You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions.
Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and build the agile leadership and transparency it takes to react in real time.
Welcome to the Attention Economy. Every day, almost five billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through?
Anat Baron shows you how to excel at capturing consumer attention and trust by delivering the right content in context: using the right information, in the right dose, at the right moment, on the right platform. She also highlights the enormous opportunity to create an emotional connection with customers through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, community and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it.
Change comes slowly and then all at once. Artificial Intelligence is predicted to create a dystopian nightmare where machines make humans irrelevant; however, Anat Baron believes we should be looking at increasing Human-AI collaboration. To succeed in today’s complex world, companies must be able to connect, predict and adapt in real time for their customers’ benefit. In order to do so, they are increasingly dependent on machines.
In this presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace automation technology that is combined with human decision-making. Her talk will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual customer interaction.
Today’s consumers want what they want, when, where and how they want it, with the least amount of friction possible. This means that the era of search and discovery is giving way to the personalization age. As consumers’ every transaction and location are being monitored, tracked and analyzed, AI and machine learning will play a bigger role in predicting what they may want/need next. Personalization is fast becoming a staple of customer experience.
Organizations will have to walk a fine line between giving their customers what they want and appearing sinister. It’s a catch 22—customers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized. Anat Baron dives deep and shows you how to break through and earn the trust of customers necessary to deliver the experiences they want.
We may be living in a man’s world but the times they are changing. While only 24 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and are succeeding in industries that were once taboo. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men. In turn, they provide diverse perspectives, opinions, and strategic thinking.
Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it’s time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table.