Anat Baron’s Blog

RE-ENTRY IS HARD: Stepping Out Into the Post Pandemic World

What a year! Our first global communal experience. We each experienced it differently but it was unusual for sure. For 13 (long) months I stayed home. My life consisted of my apartment, with weekly expeditions to Trader Joe’s and Whole Foods and very occasional meals at 4 local outdoor restaurants

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10 (Personal) Lessons I learned in the 2010’s

As we approach the end of this decade, here is some of what I learned while having the advantage of looking back. These are not in any particular order. 1) Being “ahead of your time” is not a plus. I conceived of my startup — StashWall — in 2012. I was

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How to Ask Your Network for Introductions and Referrals

“No one is busy all the time. The issue is where you fit on their priority list.” I believe that we are moving beyond transactions to relationships. I see this with brands that want to move customers beyond one purchase to accruing “lifetime value” by looking for ways to build

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Disintermediation and the End of the Middleman

We are living in a time of extreme disruption. Right now there is a startup somewhere in the world working on upending the status quo of every industry. Technology is the common denominator but the impetus is the changing consumer and her demand for frictionless experiences and convenience. Or in

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Who Is It For?

I’m constantly approached for advice. I have an idea for…. a book, a movie, a speaking career, an app, a “fill in the blank.” I always congratulate the person for having an idea and then set out to (as nicely as I can) talk about the reality of bringing it

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