Speaker Resources for Event Planners

Anat Baron believes organizations should thrive on change, not fear it. That belief has shaped a nonlinear career across very different industries, challenging stale assumptions and making consequential decisions when there was no obvious playbook.

Her career spans executive leadership across hospitality, entertainment, consumer products, media, and technology. She has scaled businesses, built brands, led through market disruption, produced films, founded two startups, and made decisions under pressure while the ground kept moving. Her best-known business proof point is scaling Mike’s Hard Lemonade to more than $200 million in revenue in three years, despite being allergic to alcohol. But that is one chapter in a broader operating career built on creativity, reinvention, and judgment.

Anat brings that same decision-making lens to one of the most complex transitions leaders face today: AI. She helps leaders move beyond the tools and the hype to focus on the harder questions: what stays human-led, what should be AI-augmented, and what can be fully automated. The real challenge is making those calls while technology, operating models, and the workforce are all changing at once.

Anat is the creator of The Human + AI Equation, a strategic decision framework built from operating experience, not theory. Her keynotes combine candor, storytelling, humor, and practical frameworks that teams and leaders can actually use.